If you spend any sort of time on the freeways here in Phoenix, you’ve most certainly come across one of Clear Channel’s digital billboards. Scattered along the I-10 and I-17, these billboards allow advertisers exceptional flexibility with their messages. Whether you want to change up your advertisement throughout the day, purchase multiple spots to increase your number of impressions, or get your specials out at a specific time during the day, digital billboards are gaining steam and emerging as a dominant outdoor medium.

How it works:

Once your digital billboard space has been purchased, you’ll need some eye-catching creative to ensure your message gets out to the target audience. On the Phoenix outdoor network, each billboard has eight rotating advertisements at eight seconds each. As with printed billboards, you’ll want to keep your message short and sweet as viewing time is at a premium. After getting the design aspect squared away, your outdoor ad can be up and running in as little as 24 hours. So not only are printing costs wiped away, but the ability to get your ad displayed is no longer restricted to a monthly basis. Want your ad displayed one day per week? One week per month? Wednesdays at 5pm? A great example is the way various television stations use the medium from around the valley. Got a hot news segment showing on the nightly news, or does Oprah have a special guest on today? As the advertiser, this is about as flexible as it gets, and you can even switch out an ad during the course of the campaign should you feel the results are below targeted expectations.

While some may argue that digital billboards aren’t all I’m cracking them up to be due to exclusivity issues, it all depends on how you approach the situation. Who ever said the advertiser could only buy one eight second spot? With eight spots, each running eight second ads, couldn’t one purchase all eight spots on a billboard? I think so, and with those eight spots, you could display eight different messages that are not only branding your company, but highlighting several important factors of your campaign… And for all my stats people out there, even with 1 spot every 64 seconds, at 17 hours of up time per day, that’s 187,376 spots over the course of a 4 week period. Not too shabby if you ask me.

Digital Billboards in Phoenix, Arizona

All this being said, we recently finished an outdoor digital billboard campaign for London Gold. Being that this is still a somewhat new technology, we were excited to experiment with different color contrasts, and make those diamonds “pop” off the screen as so many clients request. We worked with London Gold to create a variation of ads in order to keep the consumer engaged. Just think, you can hit drivers with variations of the message all while strengthening your brand and gaining exposure. It truly is the new era of outdoor advertising.

I’m just waiting to see when animation will come into play on digital billboards in Phoenix. Is animation something digital billboards can support? If so, are there state and federal laws against motion graphics due to motorist distractions? When I spoke with a rep at Clear Channel, I didn’t really get a definitive answer, and when conducting a search on Google, I came up empty. If you’ve got an answer for me on this one, I’d love to hear it.

While many look at this time of year as an opportunity to receive gifts, the folks here at Splinter Creative felt the need to dish out some goodies to our lovely clients and colleagues… And we couldn’t think of a better way to spread some of that holiday cheer, than with a gift set from Cruz Tequila. (See more pics of the Cruz Tequila gift sets here.)

In their first year of holiday promotions, the Cruz Crew put together quite the little gift set complete with a bottle of their new line, Cruz Silver, and some fancy margarita glasses as a nice accent. Needless to say, our colleagues were thrilled, and propositioned us to crack these bad boys open a few times during deliveries (we refrained of course as advocates of safe driving ).

In addition to dishing out some gifts this holiday season, the Splinter Creative team participated in the Holiday #buzzcation Bowling Tournament with a cause, benefiting the Crisis Nursery of Phoenix. The turnout was awesome as teams of news channel, public relations and advertising peeps filled nearly the entire bowling alley. Big props go out to @vettieroe for organizing this great event, and to team “Split Happens” (that’s us) for taking down the trophy. We’ll make sure to take good care of it until next year… To view more pictures from the event, check out HMA’s fan page here.

From our office to yours, Happy Holidays and we look forward to working/socializing with you in 2010!

If you need to get a hold of us over the next few days, please email info@splintercreative.com — We should have our phone system back up and running by Wednesday, December 2nd at the latest.

Between client work and events it’s been a crazy couple months for Splinter Creative. So… I thought I’d check-in and give everyone an update on several things that are beginning or ending in the old project pipeline.

Twestival Local Phoenix turned out to be a huge success and a great time. With help from twitter nation and area businesses, the localized effort was able to raise $9,332 for St. Mary’s Food Bank. This is double what Twestival Phoenix achieved back in February and exceeded the preliminary goal of $7,000. Our hats off to @chrislee, @aussieheather, @jennycarnie, @amandablum and countless others for organizing the event and getting members of the Phoenix community involved. I don’t know what it is, but the fact that a couple hundred people came together and raised enough money to provide over 65,000 meals to the Phoenix community, kinda makes me feel all warm and fuzzy inside As always, looking forward to helping out with the next one.

In addition to Twestival, we’ve had some pretty cool client work the past few months. While I don’t have quite enough room to show everything, here’s a few logos I hand picked from the “need to update portfolio” folder. From left to right: Up and coming skateboard company out of northern California (Ladera), a Scottsdale, AZ based law firm (Bar Urness) and a newly launched non-profit organization (Phoenix Innovation Foundation). It was a pleasure working with all three clients on their respective logos, and we look forward to furthering our relationships with them over the coming year.

And last but not least, Splinter has been working with a couple ladies over at Type A Events to help out with the production of event signage for Crave 2009. For those of you unfamiliar with Crave Arizona, it takes place in the heart of Old Town Scottsdale and treats the world’s culinary community to a celebration of food, wine and spirits. According to their site, the event highlights local chefs, artisans, and one-of-a-kind dining experiences found only in Arizona. Splinter Creative is excited to be a part of this great event, and even more excited to attend (wine and food is NEVER a bad thing). For all the juicy details, be sure to visit the website… And if you end up attending, make sure to track me down so we can share a few spirits and a laugh. Cheers!

While there is an infinite amount of greatness happening across the valley, here’s a few events taking place that Splinter will be attending and/or helping out with…

Phoenix Design Week – It’s the inaugural event and it’s happening October 21^st – 25^th. The week will be filled with exhibits and galleries featuring the work of local graphic artists, interactive and motion designers. Phoenix Design Week kicks off on Friday with the Typophile Film Fest at MadCap Theatres and then moves to the weekend conference at the downtown convention center. The lineup of guest speakers looks amazing and it is sure to be the start of something great. Visit the PhxDW website to purchase tickets and get all the details. The folks here at Splinter are looking forward to checking out the exhibits and taking in some knowledge from the speakers. Should be a great one!

Ignite Phoenix #5 – This pile of awesome was brought to life by a group of folks passionate about lighting a fire under the Phoenix creative community. Gearing up for the 5^th installment of Ignite, Splinter is eager to jump in and help out again by providing killer design services along with a few other juicy items. In fact, we’ll be donating enough goods and services that we’ve been offered the opportunity to put together a 30 second spot showcasing who we are and what we do. Hopefully it turns out as awesome as this video by @bwilley and @krysvs from Ignite Phoenix #4.

PodCamp AZ 2009 – Originating in Boston, Massachusetts and heading into its 3^rd year, this event takes the original concept of PodCamp and changes it up a bit to meet the needs of Phoenix. Contrary to its name, this event isn’t just about podcasting, it’s about the creation and delivery of new media and how people use the information. Taking place November 14^th and 15^th at the University of Advancing Technology, this unconference has been coming together over the past several months and is sure to be the different event you’re looking for. And hey, it’s FREE. If you’re interested in sponsoring or attending this new-media focused event, make sure to check out the website for more info. While the event is new media based, we’ll be assisting the crew with some printing and graphic needs as the date nears.

The only question I have… Who’s coming with me?

With pre-season action coming to an end, and a hint of the NFL regular season in the air, Splinter decided it was time to take Agency Throwdown to a new level with a fantasy football challenge of epic proportions. The snag — We only have a few days to pull it off, but with the amount of awesome people scattered throughout agencies all over Phoenix, we’re not too worried about it.

As I write this post, I’m still working out all the details in my noggin, but here’s how I see the first ever Agency Fantasy Football league goin’ down…

1. We get 8-24 agencies to get involved, where each agency would represent their team collectively as a whole. Whether you have one person who’s interested or a group of people, make sure someone represents like this guy!  Any and all agencies are welcome, you just have to be within the wide scope that is Phoenix.
2. Fees would be $50 per team (get 5 people on board at your agency and it’s only a whopping $10 each. WOOT!).
3. What’s the $50 going towards? Great question… $40 will be donated to Twestival Local – Phoenix and their pursuit to support the St. Mary’s Food Bank. The remaining $10 will go towards food and drinks at the end of the season party (Location TBD. It will be an establishment with food, booze and wifi… Heck, maybe even Gangplank would work if they’re interested and could broadcast the games through the projector).
4. Amended: Tentative Draft Date: 6pm on Tuesday, September 8th or Wednesday, September 9th – and can be done remotely as we’ll be setting up the league on Yahoo’s free fantasy football site. Once more teams sign up, we’ll figure out a time that works best for most.
5. The draft will consist of 15 rounds to allow room for both starters and bench players.
6. Teams will consist of: QB, RB, RB, WR, WR, TE, R/W/T, K, DST and 6 bench players.
7. We’ll do a random draft order once everyone has signed up (I may or may not be accepting bribes for draft position )
8. Our regular season will consist of 13 games with the playoffs taking place during weeks 14, 15 and 16 of the NFL’s regular season.
9. Top 8 teams (assuming we get at least 12 to sign up) will make the playoffs.
10. Anyone who is interested, please get in touch with me by end of day on Thursday, September 3rd (I know, it’s short notice, but I just had an epiphany this morning) and we’ll work out the details from there.
11. Recommended you create a unique yahoo login so everyone who is part of the team in your agency has an opportunity to login and check updates as needed.
12. League scores, rankings, etc will be posted on the Agency Throwdown site every Tuesday as they change (Tentative. I still need to work this out).
13. The winner won’t receive any money (gambling is illegal in Arizona in case you didn’t know) but being the King of Fantasy Football amongst Phoenix agencies doesn’t seem like too bad of a consolation prize (or bragging right for that matter) if you ask me.

Sound like a plan? The way I see it, we’ll have about 4 months to “talk smack” and build relationships with our fellow creative/marketing/advertising/web peeps while enjoying the most popular sport in America. Competitors can feel free to meet up on a weekly basis to give each other the business in person, use the hashtag #phxffb to chat it up on Twitter, or wait for the end of the season when everyone convenes to watch the final game and enjoy food/libations at a local watering hole.

If you’re interested, feel free to drop a comment below, send an email to bhatfield at splintercreative dot com or hit me up on Twitter. Just don’t be that guy who drops a comment and leaves no way for me to track you down

I’m also directly calling out Phoenix Metro Area Agencies: McMurry, The Lavidge Company, Forty Agency, Sarkissian Mason, Keane Creative, Off Madison Ave, Moses Anshell, Cramer-Krasselt, E.B. Lane, Mullen Advertising, Reister, Martz Agency, Crosby Wright, Santy Integrated and Zion & Zion in hopes they have Google Alerts set that will get their attention. For the agencies I missed, my bad. Everyone is welcome to compete. You can take it out on me and the Splinter crew via the fantasy football field…  Bring it!

So let the games begin… And spread the word!  Here’s a short link to this post – http://bit.ly/eS8St

Confirmed Teams as of 4:03pm on Wenesday, September 9th

• Splinter Creative
• Sarkissian Mason
• Liquis Design
• Keane Creative
• Canyon Communications
• Amanda Vega Consulting
• Terralever
• @ousooner44

It seems like just yesterday I created my Twitter account and began an online journey to make connections and meet new people. Back in January of 2009, I had the pleasure of following Chris Lee who introduced me to Twestival Phoenix and their pursuit to provide clean drinking water to those less fortunate. After clicking a few links and learning more about it, I decided it was a great opportunity for Splinter to lend a helping hand. Little did I know, this event would spawn the introductions to some awesome people in the community, and be the catalyst for future relationships with the Phinest in Phoenix

Several months later, Chris contacted me to see if we’d be interested in helping out with other Phoenix events including Twestival Local. Without hesitation, we jumped on board and look forward to making a difference by providing support to Twestival Local and the St. Mary’s Food Bank. To get started, Chris wanted us to give the logo a little Phoenix love… So I fired it over to our lead designer, Patricia, and turned her loose.  Switching out the tree with some traditional Phoenix attire (cacti) and rearranging a few elements, our first mission was complete. As we get closer to the event and get more sponsors locked down, we’ll be providing design and printing for signage along with other materials that will be on display and distributed at the event.

Event Info – Save the Date!

Twestival Local (Phoenix) will be held the evening of Friday, September 11^th 2009.

According to the Twestival Phoenix website, the hosts of various Phoenix Friday Night events have graciously offered to combine efforts and make this event one to remember.

Twestival Phoenix Local will be a tweetup for everyone complete with food, drinks, raffle and silent auction. This will be a great opportunity to meet new people from all over the Phoenix valley and have some fun, all while supporting a local charity.

Sounds like a win-win situation if you ask me. If you agree, show your support by adding a “twibbon” to your avatar. You can do so here.

While the event location is still up in the air, you can follow Twestival Phoenix for updates, or check the website for more information as it becomes available.

With the launch of a new website several months ago, you probably have a decent idea of our style and what we’re all about as a company…  Pair the website with our facebook, twitter and other social networking accounts, and you could pretty much stalk us if that’s the sort of thing you’re in to

If you’ve visited our key players page, you know that I rocked one mean tuxedo during my childhood days.  What can I say, I was a born lady killer.  While many of you have gotten a kick out of our childhood portraits (as you should), humor was only a small factor in why we chose to display ourselves in such a manner.  In our minds, it was important to show current and potential clients our youthful imaginations, and demonstrate that while we’ve grown up, we still like to think big and achieve things others only dream about.  I mean, that’s what being a kid is all about, right?

Albeit the childhood pictures are great (thanks everyone for your feedback) we felt it was time for a mini photo shoot.  Sure, we’ll need a serious corporate head shot for this, that or the other thing, but most importantly, we needed to have some sharp looking avatars for our social networking accounts (I’ve almost got everyone at the office on the facebook, twitter and linkedin bandwagons woot!)  So we got with our creative director, Steve Clark, and asked him to dig up some lighting and other goodies from his old photog days.

It turned out to be a super rad time Tuesday morning at the office.  Not only did we have a blast putting everyone on the spot to come up with an “O” face (or in my case, the People’s eyebrow) we were able to capture more of the personality that is Splinter Creative.  So while the childhood portraits aren’t coming down anytime soon, we figured it was time to supplement them with some current day goodness.  After all, a picture can tell you an awful lot about someone…

To see all the pics, check out our facebook fan page here.

As I write this brief post, I can’t believe it’s been over a month since my last entry…What can I say, time flies when you’re having a good time.

In case you missed the June issue of Sign and Digital Graphics Magazine, Splinter took down the Vendor’s Choice Award from Mimaki in the 2009 Auto Art Contest. We submitted two sets of vehicle wraps to the auto art contest, one commercial vehicle and one set of team racing graphics. While the Cruz Tequila vehicle wrap made the publication as a vendor’s choice winner, the set of Mini Cooper Racing Graphics for RSR Motorsports took home an honorable mention and is featured in the slide show here (slides 40 and 46).

A great honor to take home the Vendor’s Choice Award, it marks the second time Splinter Creative has been recognized for its outstanding vehicle wraps in the trade publication (the Scion won Best Graphics in the December 2008 issue (page 28)). We’re certainly ready for the next competition, and figured until then, we’ll lay on the shameless self promotion pretty thick

Let me know your thoughts on the vehicle designs in the comments below…  Think they rock? Could have done better? You would’ve liked to see…

Have you ever wondered how they make those wicked web advertisements you see floating along the sides of your favorite news and social media sites? This type of moving media has been coming on strong for a while now. And although, I personally believe that print media is still alive and well (design critic Steven Heller gives two prime examples here), the creative minds at Splinter want to be able to assist with anything and everything our thriving clients need, whether those projects stand still or do a little dance on screen. Until now, we have always collaborated with exceptional web developers to meet the expectations of our clients’ online presence. However, we want to bring at least some of this web development in house so that we can control production time and quality ourselves (and also because we think it’s awesome!).

[kml_flashembed fversion="8.0.0" movie="http://www.SplinterCreative.com/flash/Splinter_Banner.swf" targetclass="flashmovie" publishmethod="static" width="600" height="90"]

[/kml_flashembed]

As a designer who works mostly in static media, I’ve always wanted to delve deeper into understanding Flash and the ActionScript involved in creating dynamic visual elements. This week I began my exploration into learning basic Flash elements to improve our client’s ability to communicate in an increasingly web-centric market.

I am starting with a basic knowledge of how Flash works, but I also understand that what goes on behind the scenes is a much more complicated thing. If you’ve ever tried to learn another language as an adult, you know my frustration in learning ActionScript for the first time. I know what I want to say, now I just have to figure out how to say it in AS! My first assignment was to develop a basic Flash image gallery with scrolling thumbnails. This is an element that many companies with a web presence could find useful, from displaying examples of their own range of work to showcasing event photos, etc. You can see my work below!

[kml_flashembed fversion="8.0.0" movie="http://www.SplinterCreative.com/flash/flash_scrollingGallery.swf" targetclass="flashmovie" publishmethod="static" width="600" height="400"]

[/kml_flashembed]

What is astounding is the amount of scripting that goes in to something that, on the surface, seems so simple. I’ve pasted below only a small portion of the language that sits behind the visually pleasing surface of this basic Flash gallery.

If you are unfamiliar with any sort of web development, this might surprise you. (If you are familiar, go easy on me, I am just starting out!) In any case, creating Flash elements is, to say the least, a time consuming endeavor. If you are in the market for something like this, be sure to expect a legitimate turn-around time if you want your message to be exceptional. One lesson to take away is that there is a lot more than what meets the eye when it comes to moving messages!