We are excited to announce the launch of a newly re-designed website for CRUZ Tequila, a local company that produces an ultra premium tequila with a uniquely soft flavor profile. CRUZ approached us wanting to update their online hub with a fresh look, and develop a brand presence that invited users to find out more about this distinctly different tequila.

While the old site contained a lot of valuable information, the design was cluttered and the site flow was unorganized. We wanted to take the existing content and present it in a more engaging and accessible environment.

CRUZ Tequila has a broad range of clientele, from punk rockers and rodeo fans to affluent doctors and animal lovers. We wanted their site to speak to everyone, so we created a presence that was fun, honest, and approachable to a wide range of people.

After months of research on the adult beverage industry, we structured the content to highlight several important elements for the end-user including drink recipes, spirit awards, and where to purchase CRUZ Tequila. The end result is a site that offers clean, easy-to-access content that can be comfortably built upon over time.

To compliment the design and overall painless navigation, we set CRUZ Tequila up with a content management system to make updates on the fly. The CMS gives CRUZ the ability to edit most aspects of the site, most importantly their upcoming events and list of retailers.

All that being said, what are your impressions of the new CRUZ Tequila website? Love it? Hate it? We’d love to hear your feedback in the comments section.

Now back to the important stuff… Where’d I set that damn margarita down?

Meet us at the lanes, it’s going down…

After MCM threw out a Tarantino like taunt video for the upcoming match, we had no choice but to hold a press smack conference and let the team speak their minds.

Our rebuttal: The Smack Conference…

Feel like witnessing the carnage? All our welcome to come cheer on, make fun of, laugh at, and laugh with the Splinter Creative and MCM crews.

What: Agency Throwdown

Who: Splinter Creative vs. Maggiore Consulting & Marketing

Where: Tempe Village Lanes

When: Wednesday, June 23, 2010 @ 7pm

Why: More like why not? A little healthy competition between Arizona agencies never hurt anyone. See you there!

Recently, we launched a new website for The Great Caterer’s of Iowa, a catering company based in Pleasant Hill, Iowa that specializes in BBQ. When they approached us, their existing site was difficult to navigate and felt as though it had been pieced together instead of thoughtfully designed. We wanted to improve the flow of content throughout the site, as well as create a more visually compelling design.

We began by condensing the main navigation options and re-organizing the flow of content throughout the site to be more user-friendly. We removed unnecessary content that was cluttering the site, such as weather widgets, a search bar and event specific menus that were more confusing than they were helpful.

Once the site map was worked out, we developed a wireframe that was more suitable to the functionality we were looking for and began thinking about the design. A style was created that blends the formality of the catering company with the friendly, laid-back BBQ cuisine they are best known for serving.

We limited the color palate, focusing on blending formal event catering with casual backyard BBQ. The majority of images on the site were replaced with impressive photography that represents Great Caterer’s style and selection. We kept the interior pages clean and accessible, with text that is easy to read and graphic elements that enhance the user experience.

Overall, we feel that the site better represents the company, while functioning in a way that is easy for users to find the information they need and get in contact.

When the W Scottsdale approached us about adding some visual interest to the front of their hotel at Scottsdale and Camelback, we jumped at the idea of giving a little life to an otherwise dull arrival experience. Their dramatic 2nd floor WET® pool, which can be seen from the street below, had an empty acrylic box just begging for some attention. The W wanted us to embellish this box with imagery that resembled water, movement and the sexy style they are so well known for.

Working with the existing 3-dimensional red W that, strangely enough, seems to be the only red W anywhere in the hotel. We created an illustrative graphic element that captures the essence of the hotel’s water features and wraps all five sides of the acrylic box. Visitors to the W are now welcomed by a serene splash of purple and blue, accented by a pop of red! You can see the dramatic transformation in the before and after pictures above and below.

This past week, the crew at Splinter Creative launched a slick new website for a family of local bars and restaurants, Dos Gringos Mexican Cantinas. The site aimed at collectively displaying information about the (4) locations, providing up-to-date info on specials and events, and making it easy for their ever-faithful patrons to connect with Dos on various social networks.

On the new Dos Gringos website, you’ll find it’s easier than ever to find exactly what you’re looking for. Trying to find directions to the closest Dos Gringos location? Curious if they’re pouring your favorite drink specials this evening? In the mood for some late night grub? Want to scope out the menu with your co-workers before lunch? Or perhaps you need to setup a party for Larry’s 30th birthday after work on Friday? All this and more can be accessed with just a couple clicks and a few minutes of your time.

Complete with a super easy, “my Grandmother could do it” content management system, Dos Gringos can now access their site and update it from any computer, anywhere. This permits both the marketing personnel as well as the owners to make changes to specials, the menus, photos, and more, all with a simple internet connection. A huge asset indeed for such a fast-paced company.

The biggest hurdle with this project was determining the best way to organize the content. While every Dos Gringos has a happy hour, serves food, and pours tasty beverages, every location doesn’t offer the exact same specials at the exact same times. After doing some research and beating up a few layouts in house, we determined it would be most effective to post an all-inclusive specials page, along with some location specific tidbits that went into more detail… And judging by the analytics over the first couple weeks, it seems patrons are now easily navigating through the site to find the content they want.

All in all, we were able to have some fun with the design and content, and it was a pleasure bringing the new site to life. The hardest part was fighting off the day-dreams of being on the patio at Dos, munching some nachos, and sipping on some coronas. Damn distractions, no wonder it took an extra week to complete

Let us know your thoughts on the design and navigation in the comments below. We’re always open for a good rogering.

It was another epic Tuesday this week as 550+ people from around the valley congregated at the Mesa Arts Center for the sixth installment of Ignite Phoenix. The crew did another excellent job organizing and promoting the event (tickets sold out in 27 minutes), and the presenters brought their “A” game to the table, enlightening the crowd and sharing their passions.

Incase you aren’t privvy, we’ve been working our magic on the programs and signage dating back to Ignite Phoenix 3. (Woah. Seriously? Ignite 7 is really on the way?) It’s been a blast to help the brand grow, and even more fun to have creative leeway with the printed pieces. Having free reign isn’t something to take for granted, and for this we’ll be eternally grateful. Check out our most recent program pictured here ==>

Being that we were so (in)kind with our donations, we had the privilege of putting together a 30 second video to be shown at the beginning of the night. After toiling with several ideas for a number of days, we decided it was time to put together a sample of our work that highlighted a handful of favorite projects. If you missed Ignite Phoenix 6, you can check it out here (make sure to turn up your volume).

Now it’s time to get back to work and start dreaming about the next big idea for Ignite Phoenix 7. More good things to come from Splinter Creative… Stay tuned

It’s that time of year again, and the crew at Splinter Creative is fired up to attend Twestival Phoenix on Thursday, March 25^th at Martini Ranch in Old Town Scottsale.

This year, Twestival is aiming to highlight eight areas which are preventing some of our poorest youth around the world from going to school and getting the education they need and deserve. Events hosted on the same night around the world will be selecting a specific area to donate to, and Phoenix has put its best foot forward to aid in the building of schools to help those less fortunate.

As part of our sponsorship, we whipped up a couple new snazzy t-shirt designs that Brand X will be printing and delivering to the event. Big thanks to Charles for setting up the online shopping cart so attendees can “pimp” out their shirts with a custom Twitter handle.

Along with the shirt designs, we’ll also be hooking up some signage for the event to show the sponsors some love, and a large and in charge step and repeat banner to capture the moment for attendees.

Twestival is a 100% volunteer organized event, and wouldn’t be possible without great folks like Chris Lee, Wesley Novak, Heather Lee, Jenny Carnie and many more. Everyone has really chipped in once again to help with the logistics of the event as well as raising donations. We’re slowly inching our way towards the goal of $7,500, and hope to beat out Twestival San Francisco after the night of the event. It’s going to be a close one, so all the help we can get is greatly appreciated!

I mean, could you think of a better way to use social media for social good? I sure can’t

If you spend any sort of time on the freeways here in Phoenix, you’ve most certainly come across one of Clear Channel’s digital billboards. Scattered along the I-10 and I-17, these billboards allow advertisers exceptional flexibility with their messages. Whether you want to change up your advertisement throughout the day, purchase multiple spots to increase your number of impressions, or get your specials out at a specific time during the day, digital billboards are gaining steam and emerging as a dominant outdoor medium.

How it works:

Once your digital billboard space has been purchased, you’ll need some eye-catching creative to ensure your message gets out to the target audience. On the Phoenix outdoor network, each billboard has eight rotating advertisements at eight seconds each. As with printed billboards, you’ll want to keep your message short and sweet as viewing time is at a premium. After getting the design aspect squared away, your outdoor ad can be up and running in as little as 24 hours. So not only are printing costs wiped away, but the ability to get your ad displayed is no longer restricted to a monthly basis. Want your ad displayed one day per week? One week per month? Wednesdays at 5pm? A great example is the way various television stations use the medium from around the valley. Got a hot news segment showing on the nightly news, or does Oprah have a special guest on today? As the advertiser, this is about as flexible as it gets, and you can even switch out an ad during the course of the campaign should you feel the results are below targeted expectations.

While some may argue that digital billboards aren’t all I’m cracking them up to be due to exclusivity issues, it all depends on how you approach the situation. Who ever said the advertiser could only buy one eight second spot? With eight spots, each running eight second ads, couldn’t one purchase all eight spots on a billboard? I think so, and with those eight spots, you could display eight different messages that are not only branding your company, but highlighting several important factors of your campaign… And for all my stats people out there, even with 1 spot every 64 seconds, at 17 hours of up time per day, that’s 187,376 spots over the course of a 4 week period. Not too shabby if you ask me.

Digital Billboards in Phoenix, Arizona

All this being said, we recently finished an outdoor digital billboard campaign for London Gold. Being that this is still a somewhat new technology, we were excited to experiment with different color contrasts, and make those diamonds “pop” off the screen as so many clients request. We worked with London Gold to create a variation of ads in order to keep the consumer engaged. Just think, you can hit drivers with variations of the message all while strengthening your brand and gaining exposure. It truly is the new era of outdoor advertising.

I’m just waiting to see when animation will come into play on digital billboards in Phoenix. Is animation something digital billboards can support? If so, are there state and federal laws against motion graphics due to motorist distractions? When I spoke with a rep at Clear Channel, I didn’t really get a definitive answer, and when conducting a search on Google, I came up empty. If you’ve got an answer for me on this one, I’d love to hear it.

While many look at this time of year as an opportunity to receive gifts, the folks here at Splinter Creative felt the need to dish out some goodies to our lovely clients and colleagues… And we couldn’t think of a better way to spread some of that holiday cheer, than with a gift set from Cruz Tequila. (See more pics of the Cruz Tequila gift sets here.)

In their first year of holiday promotions, the Cruz Crew put together quite the little gift set complete with a bottle of their new line, Cruz Silver, and some fancy margarita glasses as a nice accent. Needless to say, our colleagues were thrilled, and propositioned us to crack these bad boys open a few times during deliveries (we refrained of course as advocates of safe driving ).

In addition to dishing out some gifts this holiday season, the Splinter Creative team participated in the Holiday #buzzcation Bowling Tournament with a cause, benefiting the Crisis Nursery of Phoenix. The turnout was awesome as teams of news channel, public relations and advertising peeps filled nearly the entire bowling alley. Big props go out to @vettieroe for organizing this great event, and to team “Split Happens” (that’s us) for taking down the trophy. We’ll make sure to take good care of it until next year… To view more pictures from the event, check out HMA’s fan page here.

From our office to yours, Happy Holidays and we look forward to working/socializing with you in 2010!

If you need to get a hold of us over the next few days, please email info@splintercreative.com — We should have our phone system back up and running by Wednesday, December 2nd at the latest.