After MCM threw out a Tarantino like taunt video for the upcoming match, we had no choice but to hold a press smack conference and let the team speak their minds.
Our rebuttal: The Smack Conference…
Feel like witnessing the carnage? All our welcome to come cheer on, make fun of, laugh at, and laugh with the Splinter Creative and MCM crews.
Recently, we launched a new website for Great Caterer’s of Iowa, a catering company based in Pleasant Hill, Iowa that specializes in BBQ. When they approached us, their existing site was difficult to navigate and felt as though it had been pieced together instead of thoughtfully designed. We wanted to improve the flow of content throughout the site, as well as create a more visually compelling website design.
We began by condensing the main navigation options and re-organizing the flow of content throughout the site to be more user-friendly. We removed unnecessary content that was cluttering the site, such as weather widgets, a search bar and event specific menus that were more confusing than they were helpful.
Once the site map was worked out, we developed a wireframe that was more suitable to the functionality we were looking for and began thinking about the design. A style was created that blends the formality of the catering company with the friendly, laid-back BBQ cuisine they are best known for serving.
We limited the color palate, focusing on blending formal event catering with casual backyard BBQ. The majority of images on the site were replaced with impressive photography that represents Great Caterer’s style and selection. We kept the interior pages clean and accessible, with text that is easy to read and graphic elements that enhance the user experience.
Overall, we feel that the site better represents the company, while functioning in a way that is easy for users to find the information they need and get in contact.
