We began by condensing the main navigation options and re-organizing the flow of content throughout the site to be more user-friendly. We removed unnecessary content that was cluttering the site, such as weather widgets, a search bar and event specific menus that were more confusing than they were helpful.

Once the site map was worked out, we developed a wireframe that was more suitable to the functionality we were looking for and began thinking about the design. A style was created that blends the formality of the catering company with the friendly, laid-back BBQ cuisine they are best known for serving.

We limited the color palate, focusing on blending formal event catering with casual backyard BBQ. The majority of images on the site were replaced with impressive photography that represents Great Caterer’s style and selection. We kept the interior pages clean and accessible, with text that is easy to read and graphic elements that enhance the user experience.

Overall, we feel that the site better represents the company, while functioning in a way that is easy for users to find the information they need and get in contact.

Working with the existing 3-dimensional red W that, strangely enough, seems to be the only red W anywhere in the hotel. We created an illustrative graphic element that captures the essence of the hotel’s water features and wraps all five sides of the acrylic box. Visitors to the W are now welcomed by a serene splash of purple and blue, accented by a pop of red! You can see the dramatic transformation in the before and after pictures above and below.

Incase you aren’t privvy, we’ve been working our magic on the programs and signage dating back to Ignite Phoenix 3. (Woah. Seriously? Ignite 7 is really on the way?) It’s been a blast to help the brand grow, and even more fun to have creative leeway with the printed pieces. Having free reign isn’t something to take for granted, and for this we’ll be eternally grateful. Check out our most recent program pictured here ==>

Being that we were so (in)kind with our donations, we had the privilege of putting together a 30 second video to be shown at the beginning of the night. After toiling with several ideas for a number of days, we decided it was time to put together a sample of our work that highlighted a handful of favorite projects. If you missed Ignite Phoenix 6, you can check it out here (make sure to turn up your volume).

Now it’s time to get back to work and start dreaming about the next big idea for Ignite Phoenix 7. More good things to come from Splinter Creative… Stay tuned

Twestival Local Phoenix turned out to be a huge success and a great time. With help from twitter nation and area businesses, the localized effort was able to raise $9,332 for St. Mary’s Food Bank. This is double what Twestival Phoenix achieved back in February and exceeded the preliminary goal of $7,000. Our hats off to @chrislee, @aussieheather, @jennycarnie, @amandablum and countless others for organizing the event and getting members of the Phoenix community involved. I don’t know what it is, but the fact that a couple hundred people came together and raised enough money to provide over 65,000 meals to the Phoenix community, kinda makes me feel all warm and fuzzy inside As always, looking forward to helping out with the next one.

In addition to Twestival, we’ve had some pretty cool client work the past few months. While I don’t have quite enough room to show everything, here’s a few logos I hand picked from the “need to update portfolio” folder. From left to right: Up and coming skateboard company out of northern California (Ladera), a Scottsdale, AZ based law firm (Bar Urness) and a newly launched non-profit organization (Phoenix Innovation Foundation). It was a pleasure working with all three clients on their respective logos, and we look forward to furthering our relationships with them over the coming year.

And last but not least, Splinter has been working with a couple ladies over at Type A Events to help out with the production of event signage for Crave 2009. For those of you unfamiliar with Crave Arizona, it takes place in the heart of Old Town Scottsdale and treats the world’s culinary community to a celebration of food, wine and spirits. According to their site, the event highlights local chefs, artisans, and one-of-a-kind dining experiences found only in Arizona. Splinter Creative is excited to be a part of this great event, and even more excited to attend (wine and food is NEVER a bad thing). For all the juicy details, be sure to visit the website… And if you end up attending, make sure to track me down so we can share a few spirits and a laugh. Cheers!

Phoenix Design Week – It’s the inaugural event and it’s happening October 21^st – 25^th. The week will be filled with exhibits and galleries featuring the work of local graphic artists, interactive and motion designers. Phoenix Design Week kicks off on Friday with the Typophile Film Fest at MadCap Theatres and then moves to the weekend conference at the downtown convention center. The lineup of guest speakers looks amazing and it is sure to be the start of something great. Visit the PhxDW website to purchase tickets and get all the details. The folks here at Splinter are looking forward to checking out the exhibits and taking in some knowledge from the speakers. Should be a great one!

Ignite Phoenix #5 – This pile of awesome was brought to life by a group of folks passionate about lighting a fire under the Phoenix creative community. Gearing up for the 5^th installment of Ignite, Splinter is eager to jump in and help out again by providing killer design services along with a few other juicy items. In fact, we’ll be donating enough goods and services that we’ve been offered the opportunity to put together a 30 second spot showcasing who we are and what we do. Hopefully it turns out as awesome as this video by @bwilley and @krysvs from Ignite Phoenix #4.

PodCamp AZ 2009 – Originating in Boston, Massachusetts and heading into its 3^rd year, this event takes the original concept of PodCamp and changes it up a bit to meet the needs of Phoenix. Contrary to its name, this event isn’t just about podcasting, it’s about the creation and delivery of new media and how people use the information. Taking place November 14^th and 15^th at the University of Advancing Technology, this unconference has been coming together over the past several months and is sure to be the different event you’re looking for. And hey, it’s FREE. If you’re interested in sponsoring or attending this new-media focused event, make sure to check out the website for more info. While the event is new media based, we’ll be assisting the crew with some printing and graphic needs as the date nears.

The only question I have… Who’s coming with me?

If you’ve visited our key players page, you know that I rocked one mean tuxedo during my childhood days.  What can I say, I was a born lady killer.  While many of you have gotten a kick out of our childhood portraits (as you should), humor was only a small factor in why we chose to display ourselves in such a manner.  In our minds, it was important to show current and potential clients our youthful imaginations, and demonstrate that while we’ve grown up, we still like to think big and achieve things others only dream about.  I mean, that’s what being a kid is all about, right?

Albeit the childhood pictures are great (thanks everyone for your feedback) we felt it was time for a mini photo shoot.  Sure, we’ll need a serious corporate head shot for this, that or the other thing, but most importantly, we needed to have some sharp looking avatars for our social networking accounts (I’ve almost got everyone at the office on the facebook, twitter and linkedin bandwagons woot!)  So we got with our creative director, Steve Clark, and asked him to dig up some lighting and other goodies from his old photog days.

It turned out to be a super rad time Tuesday morning at the office.  Not only did we have a blast putting everyone on the spot to come up with an “O” face (or in my case, the People’s eyebrow) we were able to capture more of the personality that is Splinter Creative.  So while the childhood portraits aren’t coming down anytime soon, we figured it was time to supplement them with some current day goodness.  After all, a picture can tell you an awful lot about someone…

To see all the pics, check out our facebook fan page here.

In case you missed the June issue of Sign and Digital Graphics Magazine, Splinter took down the Vendor’s Choice Award from Mimaki in the 2009 Auto Art Contest. We submitted two sets of vehicle wraps to the auto art contest, one commercial vehicle and one set of team racing graphics. While the Cruz Tequila vehicle wrap made the publication as a vendor’s choice winner, the set of Mini Cooper Racing Graphics for RSR Motorsports took home an honorable mention and is featured in the slide show here (slides 40 and 46).

A great honor to take home the Vendor’s Choice Award, it marks the second time Splinter Creative has been recognized for its outstanding vehicle wraps in the trade publication (the Scion won Best Graphics in the December 2008 issue (page 28)). We’re certainly ready for the next competition, and figured until then, we’ll lay on the shameless self promotion pretty thick

Let me know your thoughts on the vehicle designs in the comments below…  Think they rock? Could have done better? You would’ve liked to see…

As a designer who works mostly in static media, I’ve always wanted to delve deeper into understanding Flash and the ActionScript involved in creating dynamic visual elements. This week I began my exploration into learning basic Flash elements to improve our client’s ability to communicate in an increasingly web-centric market.

I am starting with a basic knowledge of how Flash works, but I also understand that what goes on behind the scenes is a much more complicated thing. If you’ve ever tried to learn another language as an adult, you know my frustration in learning ActionScript for the first time. I know what I want to say, now I just have to figure out how to say it in AS! My first assignment was to develop a basic Flash image gallery with scrolling thumbnails. This is an element that many companies with a web presence could find useful, from displaying examples of their own range of work to showcasing event photos, etc. You can see my work below!

What is astounding is the amount of scripting that goes in to something that, on the surface, seems so simple. I’ve pasted below only a small portion of the language that sits behind the visually pleasing surface of this basic Flash gallery.

If you are unfamiliar with any sort of web development, this might surprise you. (If you are familiar, go easy on me, I am just starting out!) In any case, creating Flash elements is, to say the least, a time consuming endeavor. If you are in the market for something like this, be sure to expect a legitimate turn-around time if you want your message to be exceptional. One lesson to take away is that there is a lot more than what meets the eye when it comes to moving messages!

A little Friday afternoon Brain Candy for you…

Logo makes me barf |  You know you’re a copywriter when

Rad Coffee Tables |  Hardcore Body Art |  Sick Screen Prints

Crazy photo manipulations |  Awesome Outdoor Campaign

After only its thrid gathering, Ignite Phoenix has officially taken the valley by storm.  As I pulled in at 5 mintues to 6, I was overwhelmed with the amount of cars in the parking lot, and even more blown away by the number of people inside at the Tempe Center for the Arts (Awesome venue btw!)  Surprisingly, I was able to snag a last minute seat amidst the sea of people, and after a few brief minutes of technical difficulties, the show began.

With about 300+ peeps in the room, it was no shock the fire marshall had to put the smack down.  I guess the room technically only held 220 (which we all know gets fudged here and there) but luckily the TCA stepped up their game and made it happen.  As I walked backed in after intermission, a mysterious TV and chairs had been setup outside the hall with a live feed to accommodate the overflow… Ahhh technology, gotta love it!

While all the preso’s rocked, these made my list for “Gnarliest of the Night”

• - Austin Baker’s “20 Answers to 20 Unanswerable Questions” – Entertaining way to end the night as well as enlighten us on the mythical question of whether a tree makes a sound in the woods if no one is there.  In the words of Austin Baker, “Why’s the damn tree falling anyway?” @austinmiles

• - Chanelle Richardson’s “The Art of Enjoying Food” also intrigued me… For being a tiny woman, she knew a lot about how to enjoy food and make the best out of every meal.  Considering I hadn’t eaten dinner, her presentation had me running for the nearest food joint as soon as Ignite ended @iamchanelle

• - Dan Messer’s “Toilet Training – A Study in Connective History” was a great way to start the night.  I mean… anytime you can talk about the history of toilets and work in bacon is just flat out rad.  I give him major props for this @SonoranDragon

• - And last but certainly not least, Derek Neighbors took over the stage with, “Nothing Defines Humans Better Than Their Willingness to do Irrational Things in the Pursuit of Phenomenally Unlikely Payoffs.”  Not only did he make us all realize we are all suckers, he had the crowd hooting and hollering like he was on stage at the improv.  His energy level really took the evening to a whole new level. @dneighbors

A huge thanks goes out to the Ignite Phoenix crew for getting a hold of Splinter to help out with the event.  We look forward to helping out however we can at the next event in June.  Can’t believe we just happened to meet the Ignite guys at Twestival Phoenix, and it turned into an awesome sponsorship opportunity.  Crazy huh?  Twitter rocks!

If you just read this and are asking yourself, “What the hell is Ignite Phoenix?” Take a peak at their website here

Last but not least, if you want to check out some pics (not from a camera phone like the one above) from all the Ignite Phoenix events to date, visit their Flickr Group page here – I saw some people with pretty hardcore cameras in there, so my guess is there are some great shots floating around.