It’s that time of year again, and the crew at Splinter Creative is fired up to attend Twestival Phoenix on Thursday, March 25^th at Martini Ranch in Old Town Scottsale.

This year, Twestival is aiming to highlight eight areas which are preventing some of our poorest youth around the world from going to school and getting the education they need and deserve. Events hosted on the same night around the world will be selecting a specific area to donate to, and Phoenix has put its best foot forward to aid in the building of schools to help those less fortunate.

As part of our sponsorship, we whipped up a couple new snazzy t-shirt designs that Brand X will be printing and delivering to the event. Big thanks to Charles for setting up the online shopping cart so attendees can “pimp” out their shirts with a custom Twitter handle.

Along with the shirt designs, we’ll also be hooking up some signage for the event to show the sponsors some love, and a large and in charge step and repeat banner to capture the moment for attendees.

Twestival is a 100% volunteer organized event, and wouldn’t be possible without great folks like Chris Lee, Wesley Novak, Heather Lee, Jenny Carnie and many more. Everyone has really chipped in once again to help with the logistics of the event as well as raising donations. We’re slowly inching our way towards the goal of $7,500, and hope to beat out Twestival San Francisco after the night of the event. It’s going to be a close one, so all the help we can get is greatly appreciated!

I mean, could you think of a better way to use social media for social good? I sure can’t

While there is an infinite amount of greatness happening across the valley, here’s a few events taking place that Splinter will be attending and/or helping out with…

Phoenix Design Week – It’s the inaugural event and it’s happening October 21^st – 25^th. The week will be filled with exhibits and galleries featuring the work of local graphic artists, interactive and motion designers. Phoenix Design Week kicks off on Friday with the Typophile Film Fest at MadCap Theatres and then moves to the weekend conference at the downtown convention center. The lineup of guest speakers looks amazing and it is sure to be the start of something great. Visit the PhxDW website to purchase tickets and get all the details. The folks here at Splinter are looking forward to checking out the exhibits and taking in some knowledge from the speakers. Should be a great one!

Ignite Phoenix #5 – This pile of awesome was brought to life by a group of folks passionate about lighting a fire under the Phoenix creative community. Gearing up for the 5^th installment of Ignite, Splinter is eager to jump in and help out again by providing killer design services along with a few other juicy items. In fact, we’ll be donating enough goods and services that we’ve been offered the opportunity to put together a 30 second spot showcasing who we are and what we do. Hopefully it turns out as awesome as this video by @bwilley and @krysvs from Ignite Phoenix #4.

PodCamp AZ 2009 – Originating in Boston, Massachusetts and heading into its 3^rd year, this event takes the original concept of PodCamp and changes it up a bit to meet the needs of Phoenix. Contrary to its name, this event isn’t just about podcasting, it’s about the creation and delivery of new media and how people use the information. Taking place November 14^th and 15^th at the University of Advancing Technology, this unconference has been coming together over the past several months and is sure to be the different event you’re looking for. And hey, it’s FREE. If you’re interested in sponsoring or attending this new-media focused event, make sure to check out the website for more info. While the event is new media based, we’ll be assisting the crew with some printing and graphic needs as the date nears.

The only question I have… Who’s coming with me?

It seems like just yesterday I created my Twitter account and began an online journey to make connections and meet new people. Back in January of 2009, I had the pleasure of following Chris Lee who introduced me to Twestival Phoenix and their pursuit to provide clean drinking water to those less fortunate. After clicking a few links and learning more about it, I decided it was a great opportunity for Splinter to lend a helping hand. Little did I know, this event would spawn the introductions to some awesome people in the community, and be the catalyst for future relationships with the Phinest in Phoenix

Several months later, Chris contacted me to see if we’d be interested in helping out with other Phoenix events including Twestival Local. Without hesitation, we jumped on board and look forward to making a difference by providing support to Twestival Local and the St. Mary’s Food Bank. To get started, Chris wanted us to give the logo a little Phoenix love… So I fired it over to our lead designer, Patricia, and turned her loose.  Switching out the tree with some traditional Phoenix attire (cacti) and rearranging a few elements, our first mission was complete. As we get closer to the event and get more sponsors locked down, we’ll be providing design and printing for signage along with other materials that will be on display and distributed at the event.

Event Info – Save the Date!

Twestival Local (Phoenix) will be held the evening of Friday, September 11^th 2009.

According to the Twestival Phoenix website, the hosts of various Phoenix Friday Night events have graciously offered to combine efforts and make this event one to remember.

Twestival Phoenix Local will be a tweetup for everyone complete with food, drinks, raffle and silent auction. This will be a great opportunity to meet new people from all over the Phoenix valley and have some fun, all while supporting a local charity.

Sounds like a win-win situation if you ask me. If you agree, show your support by adding a “twibbon” to your avatar. You can do so here.

While the event location is still up in the air, you can follow Twestival Phoenix for updates, or check the website for more information as it becomes available.

With the launch of a new website several months ago, you probably have a decent idea of our style and what we’re all about as a company…  Pair the website with our facebook, twitter and other social networking accounts, and you could pretty much stalk us if that’s the sort of thing you’re in to

If you’ve visited our key players page, you know that I rocked one mean tuxedo during my childhood days.  What can I say, I was a born lady killer.  While many of you have gotten a kick out of our childhood portraits (as you should), humor was only a small factor in why we chose to display ourselves in such a manner.  In our minds, it was important to show current and potential clients our youthful imaginations, and demonstrate that while we’ve grown up, we still like to think big and achieve things others only dream about.  I mean, that’s what being a kid is all about, right?

Albeit the childhood pictures are great (thanks everyone for your feedback) we felt it was time for a mini photo shoot.  Sure, we’ll need a serious corporate head shot for this, that or the other thing, but most importantly, we needed to have some sharp looking avatars for our social networking accounts (I’ve almost got everyone at the office on the facebook, twitter and linkedin bandwagons woot!)  So we got with our creative director, Steve Clark, and asked him to dig up some lighting and other goodies from his old photog days.

It turned out to be a super rad time Tuesday morning at the office.  Not only did we have a blast putting everyone on the spot to come up with an “O” face (or in my case, the People’s eyebrow) we were able to capture more of the personality that is Splinter Creative.  So while the childhood portraits aren’t coming down anytime soon, we figured it was time to supplement them with some current day goodness.  After all, a picture can tell you an awful lot about someone…

To see all the pics, check out our facebook fan page here.

Thanks to popular folks and networks such as Ashton Kutcher, Oprah, Barack Obama, CNN and ESPN, twitter has officially blown-up in mainstream media. While many people are hopping on the band wagon to follow their favorite celebs, there are others using this hip new social site to brand their business and more importantly, themselves.

With over 1 million users and 3 million tweets per day, twitter alone is the perfect little tool to market your product or service, meet new people, gain a few leads, or land that next big job. They key is beefing up the profile information with intriguing content that gets others to engage in conversations and learn more about you. Just make sure you have that oh-so-important link to either your Linkedin profile (an online resume for you job-seekers), personal or corporate blog, or directly to your company’s website. Not only can this drive traffic to your business or free lance expertise, it helps educate those starving to obtain more information about you online. No point in making those juicy details hard to find, now is there?

Once you’ve got the content locked down, and you’re keeping pace by actively participating in the ever changing conversations that are happening online (tweets, blog comments, status updates, etc) it’s time to give your profile a professional look and feel. However, for reasons unknown, I see more and more users and businesses that aren’t taking advantage of the impact a custom designed twitter background provides. With some basic contact information, a rad color scheme and a couple cool photos or illustrations, you or your company can have a stronger presence in your social network and stand out from the crowd. Just get creative (or hire a creative, cough-cough) and make the most out of your online wardrobe.

The ultimate goal for any type of networking is to get out there and make more connections in the business world, but until Obama changes the length of a day to 36 hours, many of just don’t have time to hit every networking event we would like. Thus why having a unique online appearance, sharing your story, connecting with others, and engaging in the conversation gains trust and credibility from others (which is what building a brand is all about). So while you may have ¾ on lock down, keep in mind that an interesting look conveying your personality traits and/or a little bit about your business, can gain more qualified followers and friends then you ever imagined (click on image to see a custom background we did for @charshaff). Who knows, maybe you’ll even become the next big twitter star!

Just remember to stick to the basics – whether you’re marketing online, in person or through print, a cohesive look is the key to “great success!”