Splinter Sponsors Women in Business

Posted by: Blair     Posted in: Design,Marketing,Sponsorships  

With the infinite amount of clubs/chambers/associations out there, it isn’t easy making a decision on where to allocate your membership dollars. Some businesses might endorse the, “I want to be a part of everything” technique, but for most small businesses out there, this just isn’t financially feasible. So if you consider yourself in the shoes of the latter, consider taking a look at what the Tempe Chamber has to offer…

After joining the Tempe Chamber at the beginning of 2009, we’ve had the pleasure of networking and meeting quite a few cool people at round table discussions, lunch mixers and after hours gatherings. While looking for new ways to get involved, I met Kari Sliva, V.P. of Communications and Special Events, and the next thing I knew, our first project was underway.

This Thursday, May 21st, marks the 14th Annual Women in Business Conference and Trade Show at the Buttes Resort in Tempe, Arizona. After meeting Kari, we sat down to determine how both parties could benefit the most from Splinter getting involved. We decided on a trade sponsorship where Splinter would provide design and production services, giving this year’s marketing materials and event signage a more cohesive look... And that’s just what we did :-)

The Program Design:
wib_program
Kari mentioned she wanted it to have a more feminine look and feel than the previous year, but other than that, she gave us the creative freedom to make it happen. After we had the layout and content established, it all boiled down to getting our hands on high res photos and vector logos in order to ensure a clean and crisp printed piece. Thanks to Kari and Brands of the World, we were able to make sure no company had a case of the fuzzy print blues… And I’ll never get tired of hearing her response, “the program is soooo cool.”

Signage Design:
wib_signage

Once the ground work had been laid and the final program design approved, it was time to hammer out the design for the signage. Kari loved the way we integrated slight touches of the vector art used on the program, and after minor revisions, we were ready to move forward with production.

Digital Ads:
Last but not least, the Tempe Chamber had a last minute sponsor jump on board, and they needed a digital ad designed to be put in place asap. As usual, we didn’t cower in fear, we put on the cape and took care of business. Thanks to DCSI, this is being displayed all over town.

Am I missing anything? Ohh yeah… As part of the sponsorship, Splinter has some space to exhibit… But you’ll have to show up and take a peek for yourself to see what it looks like ;-)

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